The Third Ear
Spent about half my day in the production studio working onMusic Business Radio stuff. It was me, the producer, a stationexecutive, and an intern...all crammed into a small room.
Was working on a few edits today. I talk and the producer worksthe board...
So why have two extra people in where space (and ventilation)are at a premium?
Kathode Ray Music is ten years old this month and we didn't gethere because I think I know everything. Yes, I'm the drivingforce behind this operation, but there are many people that Iwork with, employ, and are otherwise associated with which aremuch better at certain things than I am. And when that happens,I get them to do the job.
I can get on the air and talk ok, but I don't know everythingabout radio. That was one reason there were other people in theroom...
But there is something other than talent that these guys bringto the table...
Opinion.
Sometimes we're too close to our own work to see it for what itis. Distance helps thanks temendously and lets you see the bigpicture, so it's always good to have people who can see things(or hear them) at a distance.
Think of Earth. It seems flat doesn't it? Personally, I've neverexperienced anything that would lead me to believe otherwise.
But a little distance, such as a photo from space, shows thatEarth is anything but flat.
So if you're make a record, get somebody who is not directlyinvolved and will give you an honest opinion to come in andcheck things out. Do the same thing with your live show andanything else you do...business or personal.
It's a good idea to take opinions with a grain of salt, but ifyou ask a lot of people and they all tell you the same thing,realize that they just might be onto something
About the Author:David Hooper is the founder of Kathode Ray Music, an artistdevelopment organization specializing in promotion and marketingof independent musicians and bands. Visit http://WWW.ROCK-MUSICIANS.COM for more tips and hints for musicians, bands, andsongwriters.
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